« Mi Negocio Web Site | Negocios | Mobile Phone Affiliate Program »

Selling Online Advertising to Clients

By Peter Lerma - When Should Online Come Before TV?

* Is my target audience online? Analyze your target audience's media consumption. If the audience spends most of its time online and under-indexes for TV consumption, think about how you can use interactive media to deliver your message.

* Is my message best delivered in video? Video is an incredibly powerful messaging tool. It doesn't have to be delivered on a TV set.

* Do I need more than 30 seconds to tell my story? If you have a complex or fantastic product, you may need more time to tell your story. ( Oh! Mucho Dinero ) Deliver 120 seconds or longer via web using a VOD.

* How high is broadband penetration among my target audience? U.S. broadband penetration is currently 58.5 percent of Internet households. Consider age and incomes.

* Is the Internet an important channel for my client's business? Consider the category your client competes in. Is there a heavy reliance on the Internet for research in this category?

Negocios September 20, 2005 09:36 AM