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As of 2003, the U.S. Hispanic market became
the largest minority group in the United States. The 2003
estimate reflects a figure close to 40 million Hispanics which
represent 12.5% of our population. A $580B economy.
Should
you approach the U.S. Hispanic market in Spanish or English? You
can review the article written by Hispanic Business Magazine on
Hispanic Marketing.
Spanish - speakers are recent
immigrants. In contrast, the English-dominants are usually 2nd
and 3rd generation Hispanics. |