Your Business Name Must Communicate - (Ahorras Dinero en Largo Plazo)
More Communication Less Explaining - (Nombres claros se explican Mejores)
No Narrow Names - ( No Nombres tan directo, prohibe expansion)
Meaningful Broad Names - ( Nombres Genericos, Pero Fuerte)
Real Word Priorities - (Prioridad a Nombreas Real)
Don't Fabricate a Name - ( No Fabrices Nombres)

Descriptive names tell something concrete about a business--what it does, where it's located and so on. Suggestive names are more abstract. They focus on what the business is about. Would you like to convey quality? Convenience? Novelty? These are the kinds of qualities that a suggestive name can express.