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Online Marketing Drives Offline Sales

Being able to prove the efficacy of online advertising and its ability to create additional offline sales is a hurdle the marketing industry is looking to clear. "Why do marketers advertise online? Over 30% of them explicitly say they want to influence offline sales," said Rebecca Lieb, executive editor, ClickZ Network, New York. By Bill Grabarek Direct Newsline

Negocios Mayo 24, 2005 07:03 PM