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Weblogs, commonly know as blogs

Weblogs, commonly know as blogs, are rapidly gaining momentum and acceptance as credible marketing strategies. Companies are using blogs as customer relationship tools, branding reinforcement, product ideology testing and for creating public relations buzz. However, as blogs enter the mainstream business world, marketers are faced with how to impose a formal structure on blogs including format/strategy, metrics/goals and ROI.

Negocios Mayo 24, 2005 07:03 PM